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Post by account_disabled on Dec 12, 2023 6:12:35 GMT
Time-bound: Choose a time frame to achieve your goal. SMART customer acquisition goals allow you to know exactly what you are looking to achieve and optimize for. Define your acquisition funnel Creating an acquisition funnel is about more than just defining the prospect's journey. It’s about defining a journey for each type of prospect. The prospect’s source and actions define their customer journey. Think about the basics: Does the customer journey start on a social media platform or with organic search. This will help you establishyour starting point and identify where your leads are coming wedding photo editing service from. , ask yourself the following questions: How many people follow my Facebook page? What criteria best define them? What type of content can attract them to my website? Let's say someone is on your website: How do I get him to sign up to my contact list so that he enters my sales pipeline? Every acquisition funnel is different. To create yours, look at when your conversion rates drop. You may have a lot of people interacting with your website, but none of them are converting into customers. Find out why. Look at things like where your CTA is placed on the page and the text it contains, or the quality of the content on the page. Identify your indicators and make optimizations For an acquisition campaign, there are several performance indicators KPIs that are interesting to monitor.
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